- The promotion of the widespread use of applied neuroscience in Greece and in particular but not exclusively in the fields of marketing, Human Resource Management and professional corporate education, political and social communication. The aim is to create an open platform for the exchange of ideas and best practices with various common -economic terms, for the ethical practice of using neuroscience and its applied disciplines.
- The promotion of actions for the training and development of skills in the field of applied neuroscience.
- The creation of a public forum in which there can be cooperation and development of ideas between industry, public bodies, universities and the private sector.
- Carrying out research on applied neuroscience and writing white papers
Dr. Nikolaos Dimitriadis is an award-winning communications professional, book author, educator and consultant. He spoke at TEDx for the urgent need for Brain-Based Communication and he contributed to the NeuroMarketing Manager Program at Hamburg Media School. Dr. Dimitriadis has scanned more than 5,500 brains from 25 countries globally for Neuromarketing, NeuroHR and academic purposes. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, CISCO, SAP, Pierre Fabre, Coca Cola, T-Mobile, Dixons, Banca Intesa Sanpaolo, Societe Generale, Unicredit, Microsoft, VMware, Raiffeisen Bank, SAP, DELL, USAID and others.
He is the Head of Neuro Consulting Services at Optimal HR Group, Athens (Greece), offering cutting-edge Neuromarketing and NeuroHR research and consulting. He has received his PhD and MBA from The University of Sheffield (UK), and is a certified Neuromarketer. He teaches regularly in various MBAs and other university and corporate programs around the world. Dr. Dimitriadis is the Chairman of the People Committee at the World Innovation and Change Management Institute in Geneva, Switzerland. He is also a Professor of Practice at The University of York European Campus, Greece, and a Visiting Professor at the School of Economics and Business of the University of Ljubljana, Slovenia.